Strategy:

CERA implemented a comprehensive strategy to ensure a successful launch of "Senator" at KDW:

  • Launch Pavilion at KDW: For the global launch of the luxury series “Senator” CERA created an exclusive launch pavilion and the launch was done by the president of World Design Organisation (WDO) who was a speaker at KDW.
  • Thought Leadership and Networking: By actively participating in design summits, CERA connected with influential stakeholders including government contractors, builders, and architects. These interactions generated promising sales leads and potential collaborations.
  • Expo Space and Product Showcase: CERA effectively utilised KDW's expo space to showcase the "Senator" series. The product's elegant design and features were highlighted through immersive displays, attracting attention from design professionals and the public alike.
  • Workshops and Engagement: Collaborating with KDW, CERA conducted workshops at their showroom, providing hands-on experience with "Senator." This approach enabled attendees to interact with the product, fostering deeper engagement.
  • Strategic Branding and Visibility: CERA capitalised on KDW's extensive reach by positioning their brand prominently. The combination of outdoor campaigns, digital promotions, strategic PR, and participation in the music festival maximised brand visibility.

Results:

CERA's strategic partnership with Kochi Design Week delivered remarkable outcomes:

  • Sales Leads and Networking: Engagement with government contractors, builders, and architects during the design summits translated into promising sales leads, strengthening CERA's business prospects.
  • Targeted Engagement: The workshops facilitated personalised interactions, enabling potential customers to experience the "Senator" series directly, thus enhancing their understanding and interest.
  • Visibility and Reach: The multi-faceted approach, including outdoor campaigns, digital promotions, PR, and participation in the music festival, generated high visibility and extended the brand's reach to a diverse audience.
  • Positive Brand Perception: CERA's active presence at KDW contributed to a positive brand perception, positioning them as industry leaders in luxury sanitary ware design.

Conclusion:

CERA's strategic collaboration with Kochi Design Week proved to be a powerful platform for the launch of their luxury sanitary ware series "Senator." The multifaceted approach, encompassing thought leadership, workshops, strategic branding, and engagement, facilitated not only successful product introduction but also valuable networking and lead generation. This case study underscores the efficacy of leveraging design festivals to not only showcase products but also to connect with key stakeholders, enhance brand visibility, and drive business growth.